About a year ago (2014), I was asked to provide a design proposal to one of the world’s largest software companies, for their flagship product. While I’m precluded from telling you who it is, if you live on Earth, you’ve heard of them. It was a huge honor to even be asked to pitch, and of course a lot of things went through my head as I pondered how to best approach it.
I felt strongly that, rather than doing anything that was preconceived or related to their existing brand, I should stay true to my own personal style, which resulted in some pretty wild visual ideas for the job at hand. The work was very emotional, imaginative, abstract, and all the color and forms (sharp or soft) are there based on my own thoughts for the subject. I envisioned that they would be animated, behind the company’s logo, across devices both on and offline.
As is often the case with abstracts, though, it’s hard to explain what it “means,” and I didn’t win the job…although a close friend did! It would have been much more alive than previous incarnations, in my opinion–this idea of everything being connected on a visual and movement-based level, within a core tech brand. In the end, the visual concepts were most likely just way too far into outer space for such a large commercial project, but I’m glad I didn’t censor my own conviction, even for one of the world’s largest.
More images: http://www.michaelpaulyoung.com/portfolio/operating-system-desktops/
Original Soundtrack by Madsound: http://madsound.com
The Interpretation - Chapter 10 (HD1080)This is an HD1080 excerpt from the new dvd by Michael Paul Young, The Interpretation.
A work of art that explores the relationship between nature, motion and sound, The Interpretation takes us on a languid journey through a slowly flourishing forest. Hinting at vague memories of microbiology and rotating through a cool organic spectrum of greens, blues, browns, blacks and whites; this motion-based work will entrance its viewer as the forest evolves. The Interpretation is set to a minimal score filled with authentic sounds of nature, complimenting the environmental essence of the visuals.
http://www.youworkforthem.com/interpretation
http://www.youworkforthem.com/product.php?sku=M01332019-10-18 09:37:20
